Case study · Lead generation
Building a new excavator-hire business around search visibility, useful decision tools and direct enquiries.
The job
Digger2Hire entered the market as a new business with no established organic search history. Customers need to understand machine size, access, price, included attachments, location and delivery before they can confidently enquire.
What we built
Brisbane and Northern Rivers service architecture, machine pages, transparent pricing, Guides and obvious mobile Call/SMS paths.
Custom conversion tools
The Instant Quote lets customers choose a machine or describe the job. The Mini Excavator Size Calculator and Access Checker help narrow down suitability before contact.
Search and technical foundations
Structured data, internal linking, location-aware content, analytics/Search Console readiness and performance-focused front-end work.
What success means
Commercially relevant search visibility and qualified hire enquiries. Dated, verifiable results can be added as they accumulate.